Some books become New York Times best-sellers, while others never make it to the shelves in Barnes and Noble? 25-08-2020, 15:20 #634 And just as important they’re effective at changing people’s thoughts and behaviors. No scrolling logo, no search bar, nothing else to get in the way. 19. Presentation based on Chip & Dan Heath's book Made to Stick. Whenever you sit down to write a blog post, record an online course video or write an e-book, ask yourself “what Sticky Idea can I talk about today?”. Sticky Ideas can be modified for various ages and writing projects, using them again and again, across the years. Speaking concretely is the only way to ensure that our idea will mean the same thing to everyone in our audience.”. Chip and Dan write: “How do we make our ideas clear? We’ll cover examples of products and messages that have the stickiness factor and look at why the message needs to be sticky for businesses to succeed. On the flip side, Sticky Ideas that don’t solve any problems might fall flat, because people won’t really understand why/when they should use them. One of the best books I’ve read this year was the book Mindless Eating by Brian Wansink. Some blog posts get read hundreds of thousands of times, while others quickly get forgotten? To make it easier to decide which clients to work with (or what to work on in your business), Rich recommends polarizing your decisions to only two choices – “Hell Yeah”, “Hell No”. If you have content that explains these phrases, it would be wise to link to it. Within the book, the idea of a “Hell Yeah / Hell No” stood out as the most memorable idea that I still use to make decisions in my life to this day. Little did I know that his book would be one of the most impactful books I would ever read about coaching, that I would give to any of my clients that asked me about growing their coaching business. Saying something short is not the mission — sound bites are not the ideal. You can see where the name comes from :). When you’re coming up with a Sticky Idea, it makes sense to start with the advice, frameworks or techniques you use that bring your clients the best results, and build your Sticky Ideas around that. Proverbs are the ideal. A great example is the Grief Casserole idea from Kate Schutt, where she uses a personal story of how she supported her mother through cancer to influence others to act. Definitely not. Reply. -I feel like you have too many ideas in this idea. A great example is the idea of the Briefcase Technique by Ramit Sethi – an interview negotiation technique where you bring research you’ve done on a company with you in a briefcase. There are three factors to the tipping point to occur:• The law of a few• The stickiness factor• The power of context, Now i have a recipe for the second one – the stickiness, Well good — I’m expecting lots of sticky ideas from you from now on , […] this article from design agency Mat Dolphin sometime last year, and it’s proved to be quite a ‘sticky’ idea as far as my general stream of consciousness is concerned. I haven’t heard of that one and will check it out. Overview. Write CSS OR LESS and hit save. 44. ), so I’m confused in the first sentence -I don’t know the gesture (might be because I’m not from US? I love that it has headings on the sticky notes, to give you ideas on what to write. I wanted to understand how top performers in all walks of life think differently than everyone else, and find ways to improve my own mindset. This principle teaches us how to treat people kindly and with respect: Ok, we went over what Sticky Ideas are, we looked at 10 principles of Sticky Ideas, as well as over 20 examples of real Sticky Ideas from experts, authors, and entrepreneurs. If you’ve heard about it, you might not have thought about it as a “sticky idea”, but it’s just that – a diet that was named and heavily spread throughout the Crossfit community as one of the go-to diets for the sport. The simple idea behind The Paleo Diet is to eat like our ancestors ate in the Paleolithic age (which is why some people also refer to it as “The Caveman Diet”) and to avoid eating foods like grains, bread and refined sugars which weren’t available back then. ", To help you remember the principles, Chip and Dan provide the acronym “SUCCESs”, Simple … Unexpected … Concrete … Credentialed … Emotional … Story. Templates. Here are some ideas of things to shout about in your announcement message: Flash sales; Discount codes; Requirements for free shipping (e.g. I love that Andy! While I’ve never been a fan of “link building” and other techniques from internet marketers (as a lot of them feel spammy to me), I do have to say that Brian Dean came up with an amazing concept called The Skyscraper Technique. Simplicity . Simplicity ; Principle 2. Take a look now! According to Chip and Dan, there’s six principles that help you craft a sticky message: Principle 1. Never Eat Alone from Keith Ferrazzi was the first book I read about connecting with influencers and finding mentors, long before I met Keith at a party at his house in the Hollywood Hills. Chip and Dan write: “How do we get people to act on our ideas? Chip and Dan write: “We must relentlessly prioritize. A great example is the LCHF diet or Paleo Diet: “You can eat as much bacon as you want and still lose weight”. It doesn’t matter if you put them in a spreadsheet, write them down in a notepad, or into a Google Document. Concreteness ; Principle 4. Naturally sticky ideas are full of concrete images—ice-filled bathtubs, apples with razors—because our brains are wired to remember concrete data. See more ideas about origami, diy paper, origami crafts. Cart 0. creativity,super_sticky_notes,ideas,featured Productivity Designed to help you collaborate. In his book, Keith advises against just “attending” a conference. If you make use of these traits in your communication, you’ll make your ideas stickier. Credibility ; Principle 5. Later on, he wrote a book about the idea that made a big bang, got a lot of media coverage and became a bestseller. One such example was The Lean Review, which is the most read blog post on my website (so far) in 2019, and an idea that many of my clients and readers implemented and told me about it afterwards. For our idea to endure, we must generate interest and curiosity. 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