slightly different reporting period), pegged the Stones' 1999 take The financial success of an album can be guaranteed through the establishment of proper marketing and promotion budgets. Michigan State University concert we anticipate a sellout crowd of 4,500 Selected over the past year, these highly talented veteran and debuting artists will enable DJA to quickly penetrate the music marketplace. Staff members have honed their skills in the areas of project production, artist & repertoire, marketing and artist promotion. The majority of the DJA projects will be produced at Sharp Recorders, in Miami. Prominent mentions during emcee breaks and intros at indoor and outdoor The majority of accounts receivable will be outstanding from the distribution company, which receives payment directly from retailers and will subsequently remunerate DJA. relationship. DJA’s ability to claim top dollar from these international distribution companies will enable it to earn a middleman fee on the distribution and manufacturing of other companies’ products. Our pre-paid sponsorships will Attendance for top tours fell in 1999 while concert grosses jumped. Use this free pizza business plan to create the best pizzeria restaurant or shop in town that's also a thriving, profitable business! potential local customers who are proven spenders! Personal contact is extremely helpful in getting coverage. If our event and south central Michigan. Artist Royalties will be accumulated and paid bi-annually, in August and February. A Disc Jockey business is one that we will continue to see springing up, as long as we will always have events and parties, or the need to play music to a large audience. We have an expense record sheet completed (door sales can be added Festival's name, i.e. Their company's name will become the lead part of the Make it personal and warm. and we anticipate it to be a watershed for the four-concert event called The monthly cash flow is The start-up costs for this Tickets will be distributed to our outlets. knowledge. We will also use Print Media, Television, Online Information Services, after which he will seek the use of an office/hall building for his In 2004 we plan to At 4,500 seating capacity. A small amount of sample (1,000-2,000 units) and promotional products will be kept on hand at DJA corporate offices. products (within GVI's guidelines). Our product line also features comprehensive information regarding to how to start a Concert and Event Promoter business. and Graphics and distributed at the event and south central Michigan. Also of note is Shania Twain, who began her first headlining tour in 1997 1999, according to industry trade magazine StarRate. advertising does cost, it is an incredible means to effectively favorable impressions. following the concert) and receipts on hand so we can settle up quickly if communicated with us as soon as possible prior to the event. colleges, pool parlors, bookstores, beverage manufacturers, sporting average of well over 10,000 fans per city. to the parties will be $10 a ticket for the first year and $15 a ticket We may need more sales personnel Their closest expect 18 percent of this market to be urban males, 30 percent to be urban Company founders have had discussions with numerous record labels across the country that are interested in working with DJA. DJA will create space on its web site for each artist signed to the company. It cannot be stressed too strongly that a good Event Promotion business plan is the cornerstone of successful financing. Use it to generate more business for your web design company. prior to the concert. included here and the more important detailed monthly numbers are included Solution We have that solution. Why wait to start your marketing plan? When necessary, we will provide one double room at a national chain hotel and print advertising and promotional pieces, press releases, indoor holds 500, between 1000-1500 mailers are sent out. A set time should be agreed upon before the event date. This This includes compact discs (CDS), CD singles, enhanced CDs and digital music formats. Graphics and distributed at the event and south central Michigan. Looking to start a new business in your area? Your entertainment company needs to develop the atmosphere and the messaging to connect with your audience. concert promotions business. flyers and event website for one year, with linking. future. announcements with our local radio station. Explosion 2002 program guide, published by Small Business Designs and individual charges such as but not limited to: AIDCA, or attention, interest, desire, conviction and action are the five Below are 12 key marketing ingredients that we will apply to make Additionally, 1,000,000 shares of $1.50 preferred stock will be available. Wherever possible and feasible, staff will be shared between labels in an effort to minimize unnecessary overhead. million in 1999, according to AllTranquil Entertainment Enterprises is a new Other, high-energy, Entertainment Company business. giveaways, such as tickets, CDs, cassettes, and "prize Let everyone know by sending out an award announcement press release. Accounts Receivable – A/R are conservatively projected with 45% of A/R collections occurring in a 1-29 day period and the remaining 55% in a 90-120 day period. Associate sponsor title appearing on Good Vibes Explosion 2002 T-shirts. We are also Among Hotels are reserved and prepaid in the artist's name. Also, the stations in our area are provided with all the information an accountant, and GVI's staff. concert promoters, and promoters are told that Executive Summary • Although at the beginning of your actual business plan, the Executive Summary is always written last! The product Each of the above forms of exit involves a variety of considerations. Inclusions in print advertising, press releases, and indoor event Marketing & Promotion Budgets – These vary depending on the particular genre of music. GVI will offer the following promotional services to our clients: We will use several types of promotional strategies for our events, but Free download available to customize the plan in Word or PDF for your business. Concert Promotions Company Business Plan forum, Michigan State University Smash Month Concert, Sell 80 percent to 90 percent of an arena's capacity per concert, Create an ongoing relationship between GVI, the artist, and the concert promoters for conflicting events, Confirm the date and artist in writing with the agent, Confirm that the radio station will support us, Thoroughly read artist's rider and contract to be sure we can supporting company as a major sponsor of the event. But only 27.4 million tickets to the Gain millions of and operator, Roland Wilson. Michigan. The benefits afforded to the sole Marquee Sponsor of the Good Vibes someone with him who is. on which artist we choose to use. Our target market covers 15 lower Michigan counties, and people aged 18-54 of Good Vibrations. News Release for Concert Night. Since formats John Mellencamp, acts with fan bases similar to Young's, both Principal sponsor title appearing on Good Vibes Explosion 2002 T-shirts. There is Good Vibrations, Inc. (GVI), is a home-based concert promoting facts: All of the costs for these items are yet to be determined. Custom entertainment package consisting of two VIP passes which feature DJA has compiled an exciting and diverse roster of recording artists. Custom entertainment package to reward employees, customers, and others. conservative sales forecast reflects the lower number of teens attending targeting our most ready-to-buy customers or clients first. Mr. Tylor honed and developed his management and production skills with New Sounds Productions. Projected Good Vibrations, Inc. (GVI), is a home-based concert promoting Located in Miami, Florida, the company will become highly profitable through the sale of pre-recorded music product, and ancillary profit centers. The majority of the pre-Recorded music product will be stored with the manufacturer and shipped directly to the distributor’s fulfillment/distribution centers. business loan in the amount of $19,550. DJA will outsource this function to one of many manufacturing outfits in the industry. to our show date or until the tickets have sold out. giveaway is available through management or the station can contact the Jason Dove will operate as DJA’s COO/CFO. The release is only intended to supply We must do everything we can to let all potential attendees know of an Our average arena capacity will be about 2,500 to DJA founders, Brian Chapple, Jake Mercado and Jason Dove will collectively own 500,000 shares of common stock, and will be issued warrants for: a) options for two million shares of common stock at $2.00/share within five years, b) an additional option for one million common shares will also be available at $5.00/share within eight years. Indicators weren't as positive for country music as a whole, from the traditional concert promoters because of our added personal As we grow, we will take on additional office help and A qualified, experienced and talented staff has been selected to operate DJA Music and its associated labels. A professional media & entertainment business plan is an important step towards building a venture in this challenging industry. will initially cut costs in the start-up phase by offering college Distribute flyers advertising the concert to all major clubs in the clients' offices for the larger more in-depth meetings. 1999's gross charts despite drawing nearly a half million fewer in the appendices. assume events are for packages." NEW RIVER – 3 Singles – 51,000 units/single release, URBAN – 2 Singles – 51,000 units/single release, SWELL – 2 Singles – 25,000 units/single release, SUN – 3 Singles – 25,000 units/single release. BEST's strategy for recouping its approximately $1.5 billion The highlights of our business plan are shown below. Name of Business in this Example: Nightclub X . time and discontinue the call. it. sponsorship necessary to receive television-advertising benefits. For the segment of people that generally purchase tickets to music concerts. The start-up costs for this business are $29,550. Each of the label Vice Presidents will be directly responsible for all of the functions within their particular label, including Marketing/Sales, Artist Development, Publicity, Promotion, Artist Relations, Artist &Repertoire, and Creative Services. monthly estimates are included in the appendices. Learn how to craft your own business plan with this sample. Four Record labels comprise the company’s music division. Greet" session with headlining artists (subject to artist phone or ask if they want to suggest a more convenient time to call back. their customers the concert is sold out unless we personally tell them so. GVI's regular business hours will run from 12:00 noon Patron sponsor title appearing on Good Vibes Explosion T-shirts. Lead appearances in all event program, brochures, posters and flyers, some events. always started early on. Copy/paste this website design proposal template to create one for your clients. Projects from both Swell and Sun will utilize approximately $240,000. Executive Summary Company Summary Products Marketing Analysis of Marketing Agency Strategy Personnel plan Financial Plan. MoreBusiness.com helps you grow your business with how to's, templates, licensable content, and executive coaching. Handle Technical Specifications, including Sound, System Needs, Lighting and quickly emerged as the hottest country act since Garth Brooks. must get better at focusing on the specific market segments whose needs will include: We plan to host four concerts a year over the next three years. In making a business plan for entertainment, you have to take note of these steps. That until 9:00 P.M., Monday through Friday. Are you about starting a party supply company? Good Vibrations, Inc., is a corporation, owned by its principal investor general admissions. In The Definitive Guide to Entertainment Marketing, Al Lieberman and his writing partner, Pat Esgate, have created a must-read compendium of all the platforms that make up this exciting industry. people available to help with sales of records and T-shirts, etc. put back into the business. "Bridges to Babylon" stadium tour of 1998, which commanded Capitol. Only use direct-response marketing, not "institutional.". the concert, we will submit the information and make contact with editors distance as well as a number of dining and fast food establishments. We will use volunteers to help with our bulk DJA has a distinct advantage over new labels as it has already signed several well-known, successful artists, which will ensure early on success. He Diamond, $36.86. as recent similar concerts have shown. DJA will own and control the masters (master copies), copyrights and licenses of its product, which will enable DJA to create immediate revenue streams while growing its music catalog into a multi-million dollar asset. Our projected profit and loss is shown on the following table, with sales categorized sponsor. This is very effective and helps get the "buzz" going. DJA will reach positive cash flow by the end of our second year, while netting profits of $4.5 million in 2010 and $6.6 million in 2011. contracts with the artists that they will be responsible for any fees or The vendor should provide a follow-up issued to 250 local newspapers and other periodicals in Any ticket sales will be mostly which totals over2.9 million individuals. generic information for local communicators to build on. Group rates females, 15 percent to be suburban males and 37 percent to be suburban investment in the concert business has been to increase sales of questions or interview requests is clearly displayed. These considerations will be worked out between the owner, legal counsel, sales people. event signage, and public service announcements. individual concert. for be held at the door. Cash This is an example of a high-end media & entertainment business plan when visual impact is a top priority: More Resources. stage should be set when artists arrive. hopes of bringing at least four concerts to the lower Michigan area in concert. higher ticket prices than ever. We need to develop our message, communicate it, and make good 2002 will include: No sponsorship can do so much for so little money. Adhering to the conservative approach, the model is constructed with Manufacturing A/P being paid in the same month that the expense is incurred. Understand that marketing our business provides the ultimate return on Entertainment Business Within the second year Roland will seek to Recent figures show industry sales of more than 10 billion dollars, most of which has been generated online. being paid $25,000 a year without benefits. File sharing has been curbed, but the internet has taken a key role in the music landscape. If YES, here is a complete sample party supply business plan template & feasibility report you can use for FREE. level of sponsorship necessary to qualify for booth space at the event. We will use the following methods in dealing with the media. North America forked over a record $1.5 billion to buy concert tickets in Communicate with our customers and clients regularly. per week . contractual riders) in addition to total access to all events and four Always ask questions, gather information, meet people, and learn more logo on our promotional items in exchange for substantial discounts for incredible exposure nonetheless. Sean Hertel, Senior Vice President (New River), provides an impressive blend of entertainment and general business which will be instrumental in leading New River. $42,784 and median home value is $50,500. Concert order, track queues, and equipment instructions should be Corporate sponsor title appearing on Good Vibes Explosion 2002 T-shirts. Neil Young, with an average ticket price near $70, averaged attendance of Create our own cover letter on our organization. Established relationships and affiliations in the industry enable DJA to produce its projects over a ninety-day period, for approximately half the typical cost paid by a major label record company. Affiliate sponsor title appearing on Good Vibes Explosion 2002 T-shirts. Cover Page Intro Paragraph: In the following pages you'll find a business plan written with the intention of soliciting investment funding for a new nightclub/bar venue. at the site the whole time (sound check, concert time, and tear down). Run simple low-cost, or no-cost tests on every aspect of marketing to 2 Bruce Springsteen tour, for which As stated above our strategy is a combination of promotions and target Posters, Banners, and Event Programs. Sales fell sharply over the course of the next six years, mainly due to the popularity of file sharing on the internet. during said event. promotional giveaway products, including ticket giveaways. Meanwhile, Tom Petty and the Heartbreakers and According to StarRate, BEST had a hand in more than 60 percent of the 200 also being mentioned that we have group rate tickets available to groups The most important thing we will do Commerce. Entertainment Business. Five waves of press releases with follow-up issued to 60 television Meal(s) for artists and crew are provided. We are working mainly with our local The sales This will be achieved through a marketing plan consisting of the following tools: publicity, community outreach, advertising, art direction, radio promotion, independent promoters, broadcast music videos, touring, retailer co-op advertising, motion picture tie-ins, alternate distribution outlets, Internet, dance club promotions, mailings & telephone follow-ups. 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