If your offer sucks, it doesn’t matter if you’re channeling the ghost of William Shakespeare. Whether your intent is to get your prospect on a discovery call or go straight into a demo, this first email is your best chance to sell that meeting. Excellent insights here that are weirdly simple for anyone to get results ! A subject line focused on piquing curiosity is useless if it gets people to open but is unrelated to the copy or link. There’s mystery in that. And just like you, any tool you use has to pull its weight. Cold Email Breakup Commentary: The bottom line is if you are going to use a cold email template, make it your own. There are three feelings that kill sales faster than a speeding bullet: Confusion, unbelief, and boredom. Nothing else. This is a great way to get people to raise their hands as a prospect for something specific. The fortune is in the follow-up. The human brain can process up to about nine words as a phrase. Here’s the email: Sub line: Open only if you have a subscription business. The more specific you are with what you want, the more you look like you know what you want. Increase the impact of your meetings with automated emails that send after your calls. The Pareto principle applies to cold emailing too. Reaching and following up with prospects is great, but only if you can track it. Click to know more! The goal of the subject line is to get the prospect to open your email. That means you can read it and make sense of it in one glance. This may seem a little crazy, but I swear it works. The key is to focus on a little known part of this product or service that is secretly causing all the issues. Now tighten up your toes until they REALLY hurt. Buy you a drink in the meantime? That’s because you know them well. Get them right and watch your replies skyrocket. That number may sound crazy, but it’s true. “How to” subject lines don’t always win, but they tend to at least perform OK. And you’ll stand head-and-shoulders above your peers when you use cold email marketing the right way. You can feel these feelings anytime you want by simply pressing your tongue to the roof of your mouth. You want to focus on a process/product/service they’re familiar with that may be costing them time/money/happiness. Just consider these statistics: The average cold email response rate is 1%, which means for every 100 people you email, you’re getting through to one person (and probably bothering the other 99). Now that we’ve gotten the big parts down — the subject line, the first sentence, and the body — let’s bring it home. People will want to talk to you just to know the meaning of your new phrase. Other variations are “Open this” or “Watch this.”. Now release them. How does their boss evaluate their performance? Repeat after me. This is where you start to pull your prospect by answering their curiosity from the subject line and opening a NEW loop that they want to close ASAP. And mix it inside your stomach for three breaths. Chances are that other reps who have the EXACT same templates you’re using. The feeling of relaxation. See the difference? Together with a subject line, they catch readers' eyes and make them open your cold emails (or not). After 30 days, they tested all three groups again. How many sales? It’s a lot easier to get on a 9-minute call (I’ll explain why I choose the 9 minutes in a bit) than it is to set a 1-hour demo appointment. Enjoyed this post? As a B2B sales rep, you understand one major commonality of your prospects regardless of industry: they don’t have a lot of time. This email was asking them to reply if they currently have a subscription business. 1. Let it come up over your ears and skull to rest behind your eyes. It shows you’ve done your research and have empathy for your prospect and their situation. Second, your subconscious is much better at communicating and selling than you are. But you can apply the same principles here to cold email outreach as well. Your reply rates will jump by 3-10X by doing this. And the only way to get them to buy from you is to make sure they actually READ what you send them. You’re just looking for a new hammer to hit the same nail. [only use the second sentence if you have a second type of person. It’s helpful to get this set up before you start sending your cold emails because tools like HubSpot also help you to track how well they’re performing, so you can make changes and optimize your emails as you go. Use the tools available to create memorable follow-up emails, so you book your calendar solid. You put serious time into drafting the perfect email. Say you’re looking to sell to sales professionals. Don’t make your subject line do more work than it was designed to do. How to Write Cold Emails That Convert Into Sales: Struggling to get results from your cold email campaigns? You are already patting yourself on the back on a job well done. The goal of these emails isn’t to make a sale. Erase the people, the event, the reward, and just keep that feeling. So, to recap, (because I know this has been a very long read): Always meet your prospect where they are. Take out the love in the situation, and hold onto that wonderful feeling. You wanna blow these emails out of the water, right? We have this tiny, fearful, judging mind that gets in the way. by Ian Stanley / Jul 27, 2020. Another thing that is most important if you wish to convert cold emails into sales, are the follow-ups. In the next 25 minutes, I’m going to share everything I’ve learned from sending over 1,000,000,000 emails during the last five years. You need to be able to automate more than just the initial outreach. • Leave a Comment on How to Write a Cold Email that Converts RELATED: The 6 Best Cold Emails Ever Sent. It’s simply that the times of shower and-ask email are finished. I make up a lot of phrases. For one, be different. Every cold email is just a friendly conversation. Now I want you to picture a time you were laughing so hard you literally fell down and lost it. One video sales letter I’ve worked on has the headline, “How to improve your credit score.” It’s beaten numerous other tests. To get your prospect’s attention in the first place, personalization is key, but there are a few other tricks to make your message stand out among the hundreds of cold emails your prospect is likely receiving each day. Today we’re talking about both, using my real cold email templates that have generated over $107,500 so far this year for my freelance business. No matter how you slice it, you’re just four steps away from getting more replies, more conversations, and more sales. A business example would be contacting the exec in charge of I.T. Move that feeling through your heels, up your ankles, and into your calves. Picking a CRM is like choosing a spouse. Use the right automation tools. Until then, get out there and sell $100M of your own products and services. That pretty much wraps up everything you need to know about how to create your own templates and why they work. You can even go as far to say that you understand if their team doesn’t achieve its goals, their job as manager could be on the line. Here, I’ll show you how to create your own best-performing, cold email templates. So why waste their already limited time with fluff and formalities? What are some of the demands of their job? Eliminates is a powerful action word. I want you to ground these feelings in something real. If so, hit reply and let me know. Don’t do what every other rep is doing and try to come up with a super creative subject line—for most, that’s just noise. We’ve tested this one quite a bit. Place your tongue on the roof of your mouth, and keep it there for the rest of the meditation. We take the work out of connecting with others so you can accomplish more. Repeat after me. ], If so, hit reply and let me know. Close your eyes. If you’ve done your research and understand their persona, you can tell them how your call is going to bring them closer to achieving X goal that you’ve identified. After awhile, your cold emails might get copied and others will use it. Think about your prospect like a new friend who you don’t know well (yet). Take a nice deep breath, and exhale. For most people, cold emails seem mundane and a big reason why they get it all wrong. You’re not the only one. It’s literally found money. In one training Schwartz did for a room full of copywriters, marketers, and salespeople, he made this point crystal clear: “You have 10 seconds for your headline to stop that hand from throwing your letter away.”. Catch that relaxed feeling with your relaxed tongue and mix it with your saliva. But the problem was the same…, “How do I get a prospect to READ my letter?”. Smash the send button and hope you play the numbers game? Opening a loop in your first sentence is the surest way to get your prospect to keep reading. I have a crazy (zero cost, completely free) way to recover money you’ve already earned. While your prospect is busy and you want to recognize that, this approach is really just cheapening your service and the value a call with you will bring them. Incorporating a line like, “To do this right, we’ll need 20 minutes to discuss how (X solution) meets your specific needs.” helps to show the value of the call. If you get X replies, how many appointments does that get you? Like I said before, I only use P.S. It’s industry-dependent, but it’s the backbone of strong reason-why selling. It’s a lot like dating. The answer is personalized templates. You can take a look at any tool, past or present, and quickly figure out if it meets your needs. It’s much easier to have a real, happy conversation with a stranger when you’re in a good mood. The good news is that if you’ve done the other three parts correctly, you’ve already done 80% of the work. Are there alternative solutions they might be using to yours? The difference is The Offer. You can level up your cold-email outreach starting today with Cold Emails that Convert. The third group did not practice or use visualization. Just be aware that if you tickle their curiosity enough, you have to give them a fast pay off. So I looked into it. I’d even recommend going through the first three parts first, even if you’re a seasoned pro. It confirms nothing. Allow that relaxed feeling to flow into your chest, your upper back, your shoulders, and into your arms and fingertips. Now, this next part is optional, but I want to take you through a little visualization to illustrate my point. And if you want to know specific tools I recommend for outbound prospecting, here are a few: The rest I can’t really say because I don’t have experience using them. Schwartz would later go on to say in the same training, “The headline is a very simple device that has a very easy job to do. Like it or not, there’s both an art and science to learning how to write cold emails that predictably convert new freelance clients. Always be testing different subject lines. Take out the joke and the situation. I was using these emails with warm prospects. Free access to the highest converting cold email templates for absolutely free. You can almost guarantee your email (if ever opened) will be read in the elevator or in line at Starbucks. The question you ask is the most important part. We’ll credit your contributions using your username. The purpose of this headline, ‘Burn Disease Out of Your Body,’ is to get them to read the next paragraph. But there an exception to this rule. A recently conducted research shows that there are 3.8 billion email users in the world. They save time. Just be careful you’re not making any claims that aren’t true. Luckily, there are four questions I always ask about any new tool. There are only four big parts of every cold email. Focus on what keeps your prospect up at night, 6. Download cold emails from the top brands only at ColdEmails.io You need to capture your potential date’s interest in a crowded “market,” engage in a personal way to even stand a chance for that first date and show that you’re the real deal. This leads to failed cold emails in the long run. He made all his money selling via good-old-fashioned envelopes and mailers. Take seven minutes and write down EVERYTHING you can think of about your prospect’s life. 5. Giving something boring an interesting name can be surprisingly powerful at making that thing seem interesting. You may think that cold emails are dead, but on the contrary, we need them now more than ever. After all, hitting their goal is what truly matters to them. Avoid the “how are you doing?” and “hope this email finds you well” language because it doesn’t matter to you or your prospect. I’m giving it to you today for free because I want to make sure you walk away from this article with huge value. It will feel uncomfortable, but you’ll find gold there. I turned this into a customized template by keeping the big idea the same. Now say to your mind, “Remember a time when you did something you’re proud of that other people also recognized you for.” It doesn’t matter who you are or how old you are. If it doesn’t pass the mom test, you probably shouldn’t be using that subject line. You need to position yourself as an expert on their role before they will even think about speaking to you. I will track my most important metric. But don’t spray and pray with your templates. 12 Call-To-Action Examples That Convert You planned and crafted a beautiful email campaign with the perfect subject line, spot-on copy and an offer your recipients can’t refuse. One of the first people I studied in direct response sales was Eugene Schwartz. What we’re trying to do is to get you to realize two things here: First, we need to train your brain to feel good every time you’re about to prospect. Below are 7 templates (with examples) that pave the way so you can focus on what matters: personalizing the details and winning the reply. You read that right — 1 billion! Answer it by having them reply or click a link to see your materials. A cold email template makes everything less awkward. @#$%^&*), PART I: It Starts With Knowing Your Prospect, PART II: A Weird Visualization to Help With Sales, PART III: The 4 Critical Parts of a Cold Email Campaign, Part IV: Battle Proven Tactics of Good Email Marketing, Part V: When to Use Cold Email Templates (And What to Avoid), Part VI: Tools To Maximize Your Cold Email Results, University of Chicago study on making free throws, call to action is clear, believable, and exciting, Fun, edgier first sentence vs. straight forward first sentence, By clicking "Continue" you agree to Sales Hacker's. After all of that, introduce your solution and convince them that joining the call with you is one step closer to eliminating these problems and reaching their goals. A cold email template is a skeleton that you need to flesh out. It’s just a guide on how to do it. I literally got hundreds of responses from this one email. This is where you’ll do some of the heavy lifting to get your prospect to understand the value you offer. I think it has something to do with the fact that one link allows the copy to stay tight and focused on ONE BIG IDEA, as opposed to scattering links into the copy just for the hell of it. 1. In the example above, I wanted to focus on the unique mechanism of what I was promoting — a software that helps subscription businesses reduce their churn. These kinds of subject lines directly qualify the prospect and eliminate anyone who doesn’t fit the profile. Subject lines need to be eight words or less. I’m still yet to have a subject line over eight words win in a test. Another similar thing we found is that “Will” works better than “Can.”. Some really interesting points you make and certainly lessons to be learnt also. The Offer is the good, service, download, or benefit the person gets in exchange for their time or money. There’s a rule in copywriting called “The Rule of One.” One email, one offer. Know the method to Write Cold Emails. Before you start sending your cold emails, use a tool like HubSpot to save your templates so you don’t have to waste time re-writing them. The goal is to picture yourself feeling relaxed, proud, happy, and loved before you go into any sales environment. C-U-B. While the majority are struggling to write cold sales emails that quickly convert, only a few are killing it in every industry. If you don’t know what a Neologism is, it’s basically a made-up word or phrase that describes something unique or boring. The part that ties into your process/product/service solves. And we already took care of boredom in the offer. It argues nothing. I’m just saying it hasn’t happened to me. 3. Now mix all three feelings in your stomach. It seems old and played out, but ads or subject lines with “weird” run for years and beat controls regularly. Having the right energy going into a call, meeting, or email can completely shape the conversations you have. Previous Post 3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation. Pay attention to how you felt. Cold emails that convert are laser-focused on what the next steps are for the prospect - should they reply to schedule a call or a meeting, sign-up for a demo, download an ebook or a whitepaper? This is a well known psychological bias documented in the book Influence: The Psychology of Persuasion by Robert Cialdini. You can’t learn if you don’t test. What I do know is that one link works well and makes writing emails faster, more focused, and more fun. You don’t have to tighten your toes this time. You want to picture a real moment in your life. Hold onto that feeling of wild laughter. You get the point. So choose something that works with your current CRM. Feel yourself sinking deeper into a relaxed state with a relaxed position. If you know they are a sales manager, talk about your perception of their goals and the high pressure they are under to make sure their team is meeting those goals. The best part is it’s the easiest subject line in the world. Now that we’ve gone through all the different parts of your cold email let’s get into the tactical, actionable lessons you can start using to build from scratch. It implies a secret that only the elite know. Our Sales Playbook Series offers proven strategies and free takeaways to help sales teams implement true consultative selling practices to meet their quota and then some while building better relationships with prospects: Decrease sales no-show rates and have the most productive meeting (reminder cadences, content best practices and more! Then you’re going to need to be familiar with each part. My name’s X.”. This is the moment of truth. The ice cream is the same. Build curiosity here, and make it hard for them not to respond.). Get to the point and they’ll appreciate that you’re respecting their time. This article will give you the structure you need to start increasing your conversions from your cold email campaigns. Except that people make it extremely hard. Just imagine driving around with an ice cream truck in the dead of winter in Minnesota…. The third group, as predicted, did not show any improvement. To make it crystal clear, include a singular CTA (call-to-action). This is how other members will get to know you. Like it or not, there's both an art and science to writing cold emails that convert into new clients for your freelance business. More selling = more money for your entire organization, and it also helps to get your boss off your back. Picture yourself feeling relaxed, proud, happy, and loved before you go into any sales environment. As with any other part of the cold email, there are a few essential best practices on how to make your email snippet convert: Make it relevant to the subject line. We start by taking your best work (that no one can copy) and then breaking down the parts of a killer cold email template. Next Post ‘Magic Dentist’ Shows How to Make a Memorable Ad on a Budget. Today, I’m going to show you how to apply some email marketing principles to your cold emails to get more responses and close more deals. It’s the wrong audience for your offer. Map out what your prospect cares about, including common pain points and what resonates with them. Use visualization techniques before you engage in any sales activity. You’re laying out what your prospect stands to gain when they choose to work with you. Pride. You need to automate the 2nd, 3rd, and 4th emails as well. Does it play nice with your other tools like your CRM or email marketing software? Make it personal (but only if it’s relevant), Decrease sales no-show rates and have the most productive meeting, Sales discovery call questions to guide your consultative selling strategy, average email user gets 147 messages every day, mobile is becoming a top way business professionals engage, meeting scheduling software for sales teams. Does that work for you?”. Loop opened in prospect’s mind: Is there really a way to reduce my WIP inventory by 14%? No matter what anyone tells you, cold emails work. lemlist: This cold emailing tool is unique in its ability to help you automate and personalize your emails at scale with their technology that allows you to insert & overlay custom screenshots, images or logos onto images within your emails—adding a much-needed personal touch without sacrificing the ability to send emails at scale. Get your prospect to make a micro-commitment. Interesting question, Natalie! This brings us to the next part of your email. Context is everything when you’re pitching new freelance clients—especially with a cold email… You are trying to tease their curiosity enough to get them interested in who you are. I call it the Secret Smile. And don’t be afraid to get personal. Take that feeling down into your feet and then swallow it down into your stomach. Read on to check out the templates, or click below to jump to cold email strategy and copywriting best practices. You don’t have trouble finding the right thing to say when you’re asking a close friend to lunch. They studied three groups of people. If your company already has a CRM or an email marketing platform, good luck trying to sell them on a divorce. We convert cold prospects into warm buyers by re-writing your emails, using behavioural science principles When it comes to appealing and convincing communications, every component matters: structure, layout, language, imagery. 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