Not only does email marketing allow you to take advantage of the prospect of reaching a large group of people, but this medium can also offer benefits that other digital marketing tactics can’t provide. This is why it is highly relevant to the importance of email marketing. (At least, not successfully.) For instance, you might put those living in a common geographic area with a similar climate into one group, while separating those who live on the other side of the country. ). In fact, in a study conducted by Davidson & Company, they found out that learning what your audience wants is the key factor to making it big in email marketing. Another advantage of email marketing is that when you send out the newsletter and put a link to your website in it, all of a sudden you are inviting your subscribers to visit your site. Good for the planet. Similarly, email marketing tactics like segmentation and triggered campaigns help you get the most for your money, allowing you to grow your business without pouring all of your revenue back into digital marketing. This type of personalization is often not possible with other types of marketing like direct mail. Another great advantage of email marketing is how it sits so nicely with other digital marketing channels. A difference of over 400% better returns exists, but businesses still use traditional online media channels. Here’s an example. There’s a good chance that you can count these people on one hand. No print costs, no postage fees, no advertising rates. Please continue reading to learn more advantage of the bulk email marketing campaign. Your email address will not be published. If you need help with your email marketing planning or implementation, contact us today. Here is why email marketing can be a successful addition to your marketing needs. Even with the rise in popularity of other marketing platforms email marketing is still the best. When it's done well, email marketing is an effective sales driver. You can even create segmented lists based on … [:] If the address information is correct, rarely does an Email go astray. Some of the potential problems of email marketing include: For more information on how we use your data, read our privacy policy. Email is a short word for electronic mail. Email marketing allows you to personalize your messaging and tailor messages based on customer actions. The Advantages of Email Marketing It Builds Brand Awareness Staying consistent with the tone and colour scheme of your emails can greatly improve your brand recognition. Advantage of Email Marketing In todays era, Email Marketing is important for our business. Rather than sending the subscriber to a landing page right away, you can provide different types of interactive content within the body of the email. (But more about that later.). E-commerce is E-mail Marketing. Tracability: Clickthroughs and positive or negative responses to newsletters […] The first benefit of email marketing is that email integrates easily with other marketing channels. Owners do a lots of stuff like digital marketing, Email Marketing and all. With all of the digital marketing tactics at your disposal, you may be wondering, what is the importance of email marketing? In fact, McKinsey reports that the average order value of an email is at least 3x higher than the average order value of social media posts. This will certainly increase your site's traffic. Depending on your in-house resources, you may need to hire help to create email content, and most businesses also pay to use email marketing automation services, which make effective email marketing less time-intensive. By creating more interactive email content, your business will not only be able to better capture the attention of your audience, but you’ll also be able to integrate other channels into your digital marketing. Think about it this way, how many times a day do you check your phone for emails or other messages? Your emails might have variations including different images or subject lines to increase your engagement. Perhaps the most appealing advantage of email marketing is the return on investment. Let's dive into the advantages and disadvantages of email marketing. Emails are easy to use. If you don’t have an email marketing expert on your team, it may be time to partner with an. Every business owners wants his business to get the good response from the people. It’s Simple Using data that you’ve collected from your subscribers and leads, you can work to provide more personalized and relevant content that your readers are more likely to enjoy and act on. Email marketing is one of the most effective ways to reach and engage your audience. Email advertising has many obvious strengths, with the biggest one being how easy it is to communicate with a large number of customers at once. Web based email means you can access your messages anywhere online. by John Thies November 4, 2016. See “Advantages of Email Marketing: A Young’s Dairy Success Story” 1. 0800 181 4422. As the importance of email marketing continues to rise, so will email interactiveness. Email marketing is as affordable as marketing gets. Mobile marketing cannot be ignored when it comes to the importance of email marketing. If you don’t have an email marketing expert on your team, it may be time to partner with an email marketing agency. And be sure to sign up for email updates at blog.thatagency.com . Perhaps one of the greatest reasons why email marketing is so important is that your competitors are using it. Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. This can improve both your open and click-through rates as well as your overall conversion rates. Advantages of Email Advertising. Then, for some reason unknown to you, they leave without making a purchase. In fact, the importance of email marketing is so great that we recommend most businesses develop a plan for implementation by 2020. [:en]Although email marketing has been around for a while. Over half of all people that use the internet use and send email everyday. In fact, something as simple as using the consumer’s name can make all the difference when communicating with customers and leads. By adding email marketing to their list of digital marketing tactics, businesses can improve their reach and visibility, allowing them to engage and convert more leads consistently. If you’re ready to take advantage of the many benefits of email marketing, contact the email experts at THAT Agency today. Email marketing offers businesses the opportunity to provide interactive content straight to consumer inboxes, for a much lower cost than some other marketing tactics. Email marketing is great for taking advantage of impulse buying. One of the main benefits of email marketing is that your content can be highly personalized to your audience's needs. Going overseas? Email marketing allows you to personalize your messaging and tailor messages based on … In fact, automating your emails helps improve the relevancy and timeliness of your campaigns. However, these costs are fairly minimal when compared to buying ad space or paying to print and mail marketing materials to leads and customers. You can also segment your audiences to ensure that the right leads are getting the most impactful information at the most effective times. Perhaps the most appealing advantage of email marketing is the return on investment. And here’s another interesting figure, 85% of Gen Z say that they prefer to use email over other modes of communication. Email is a big part of our lives as professionals, individuals, and, yes, even consumers. Email is an Internet marketing tool that is fast, easy to use, inexpensive and effective. You must have JavaScript enabled to use this form. With two-thirds of emails being read on smartphones or tablets, email marketing proves to be an effective tactic for helping businesses reach and engage those consumers that are using their mobile device. Any images or videos that you do use within your content should be small so that they can quickly and easily load and be viewed on a mobile device. Mostcompanies, in one form or another, use email marketing, simplybecause it helps grow business. Email automation will continue to be a major topic in the discussion of the importance of email marketing. There are no advertising fees, printing or media space costs. Advantages of Email Marketing Low Cost: Accumulating email addresses and maintaining a mailing list is relatively inexpensive, as well as sending out a newsletter. Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience. Email Marketing MCQ Questions - Digital Marketing. One of the most significant advantages of email marketing for small businesses is the efficient use of time and budget. Save my name, email, and website in this browser for the next time I comment. In fact, Statista predicts that the number of worldwide mobile phone users is expected to surpass five billion this year 2019. Email Marketing is Cost-effective. Below, we’ll discuss the top reasons your brand needs to develop an, This presents a great opportunity for businesses of all sizes to reach their target market, no matter what their audience looks like. Not only does email marketing allow you to take advantage of the prospect of reaching a large group of people, but this medium can also offer benefits that other digital marketing tactics can’t provide. You create texts and send them over a network of computers. Fax machines can be out of order or out of paper and this prevents an important message from being delivered in a timely manner. 1. While traditional marketing tactics like TV or print ads and direct mail can become quite costly with all the fees involved, there are very few costs involved with email marketing. From fund raising specialiststo therapeutic spas, from pet rescuers to gym and fitness centers,from realtors to event coordinators, and for everybody else, emailmarketing remains to be very effective. With email marketing analytics, your business can see which users opened your emails, if they clicked any links, or if they took the desired action (or converted). Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to. If you want to have successful email marketing campaigns set up by 2020, you’ll need to start considering how you will grow your email list, what types of content you will offer your subscribers, and how you can influence more conversions over time. Not quite convinced about the importance of email marketing? Segmentation is one effective tactic that you can use to increase the personalization of your messaging and content. From embedded video content to email carousels, interactive content keeps consumers interested and engaged before they head back to your site to take action. As such, email marketing can save you a considerable amount of time that you might otherwise spend on chasing up your customers personally. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted. Before you go, mail yourself a copy of your passport number, travel insurance details or your accommodation details. Your email address will not be published. Bedford Street Marketing Land predicts that by 2020, digital marketing that’s more interactive will have a higher appeal and response rate among various target market groups. The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email. Required fields are marked *. Signing up for email notifications is a simple process, usually just requiring a customer to input their email address. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations. Email marketing is one of the most effective ways to reach and engage your audience. Designing a professional email … Bedford Square Content marketing for example. And this percentage will definitely grow once they start having jobs. In addition to improving the relevance and timeliness of your campaigns, marketing automation can also help you save time and money in the process. The benefits of email marketing include: Cost- effective - the costs of email marketing can be much lower than many other forms of marketing. The top benefits of email marketing are: Speed; Cost-effectice; Ease; Personalisation; Immediate response; Tracking; Viral; Opt-in; A/B testing; Integration; 1. We’ve put together a list of powerful reasons that your brand needs to start using email marketing to reach and engage your target customers by 2020: No matter what new tactics or strategies arise in the next few years in the digital marketing world, one thing will always remain the same. Email is private. That is just what is expected of businesses in today’s world. . In this episode Darrell and Nathan discussed: The more integrated you can make your marketing campaigns, the more touchpoints you’ll create within your target market. Advantages of emails. This presents a great opportunity for businesses of all sizes to reach their target market, no matter what their audience looks like. The invention has influenced our lives and emails have become a popular means of communication.. 7. For instance, you might test different subject lines to see which leads to higher open rates or test different offers to see which offer influences the most conversions. You can also see how many people unsubscribed from your list after opening the email. Companies need to find tactics that allow them to maximize their marketing budget while still achieving their overall goals. One of the key email marketing advantages not discussed here is the ease in which you can track the bottom-line impact of your email marketing campaigns. Using triggers, mobile integration, and data collected from other platforms, businesses can help improve the relevancy of their campaign content. With the right email software, you can even perform A/B tests, which allows you to see which specific elements of your email messages provide the best results. Think about this, how many people do you know without an email address? An agency that offers email marketing services knows just what it takes to help you grow your email list and provide quality content that engages and converts your target audience. 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